Noti D.I.Y. Hanger Packaging: A Green Revolution in Fashion

Leo P. H. Chan and Kobe So's Innovative Approach to Sustainable Packaging

Noti is more than just a fashion label; it embodies an urban lifestyle and attitude designed to cater to the international young generation. The brand applies technology and new-era concepts into each piece of t-shirt, collaborating with international artists and designers to introduce a new perspective to people. Noti's commitment to sustainability extends from product development to eco-friendly packaging, reflecting its vision for a green future.

The unique properties of Noti's design lie in its encouragement of new thinking and creativity for a green future. The brand has created an apple-pie-shaped tee packaging for parcel post and shipping. However, the innovation does not stop there. Customers can transform the t-shirt packaging into an eco-friendly hanger after receiving the parcel via Noti's official e-commerce website, turning a one-off packaging into a long-lasting wardrobe accessory.

The realization of this design is simple and encourages customers to take green actions. Instructions printed on the t-shirt packaging guide customers through a few easy steps to transform the packaging into a hanger. The sustainable eco-friendly design not only provides a practical solution to packaging but also encourages a shift in consumer behavior towards sustainability.

Noti's innovative packaging design has not gone unnoticed. The design was awarded the Golden A' Packaging Design Award in 2017, a prestigious accolade granted to outstanding and trendsetting creations that reflect the designer's prodigy and wisdom. These venerated products and bright ideas advance art, science, design, and technology, embodying extraordinary excellence and significantly impacting the world with their desirable characteristics.

Noti's D.I.Y. Hanger Packaging is a testament to the brand's commitment to sustainability and innovation. It not only provides a practical solution to packaging but also encourages a shift in consumer behavior towards sustainability. With this design, Noti is leading the way in bridging the gap between Eastern and Western street fashion cultures, encouraging new thinking and creativity for a green future.